Marketing Across Borders Under Conditions of Terrorism
(With Valbona Zeneli and Gary Knight)
Terrorism refers to the risk or actual encounter of violent acts designed to cause fear and intimidation. Despite posing an important threat to internationally active firms, there is a paucity of empirical research that addresses the distinctive challenges that terrorism poses to the international marketing activities of firms.
Here we first provide a theoretical background on terrorism and its effects on international marketing in emerging markets. We then relate terrorism to operational costs, marketing planning, supply-chain management, and ...
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