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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition

by Merrill R. Chapman
September 2006
Beginner
407 pages
10h 17m
English
Apress
Content preview from In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, Second Edition

Chapter 14. STUPID ANALYSES

STUPID ANALYSES

Chapter 2, "First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft"

Perhaps the most telling lesson one can take from Chapter 2 is that both large and small companies can be arrogant and stupid to the point of unreason. In the case of Digital Research, it is hard, even after all these years, to understand how Gary Kildall could have been so cavalier in his dealings with IBM. As the years passed, despite Kildall becoming very rich (though not Bill Gates mega-rich) as a result of his business endeavors in the early desktop computer market, he became increasingly depressed over the unfairness of it all. ...

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Publisher Resources

ISBN: 9781590597217Purchase book