Chapter 2, "First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft"

Perhaps the most telling lesson one can take from Chapter 2 is that both large and small companies can be arrogant and stupid to the point of unreason. In the case of Digital Research, it is hard, even after all these years, to understand how Gary Kildall could have been so cavalier in his dealings with IBM. As the years passed, despite Kildall becoming very rich (though not Bill Gates mega-rich) as a result of his business endeavors in the early desktop computer market, he became increasingly depressed over the unfairness of it all. ...

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