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In the Line of Fire: How to Handle Tough Questions...When It Counts
book

In the Line of Fire: How to Handle Tough Questions...When It Counts

by Jerry Weissman
June 2005
Intermediate to advanced content levelIntermediate to advanced
216 pages
3h 37m
English
Pearson
Content preview from In the Line of Fire: How to Handle Tough Questions...When It Counts

Chapter 10. The Role Model

During the 43 days of the 1991 Gulf War, General Norman Schwarzkopf, the commander-in-chief of Desert Storm, held only about half a dozen press conferences in the press room in Riyadh, Saudi Arabia, and each of those sessions was very, very brief. Despite such minimal exposure, “Stormin’ Norman,” as he was known, became an instant global celebrity. The reason he attracted such attention is that, in each of those sessions, broadcast live throughout the world, the general exhibited complete command and control in answering the journalists’ questions. In doing so, he served as a role model for every technique you’ve learned…and which you would do well to emulate.

A particular case in point is the press conference of February ...

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Publisher Resources

ISBN: 0131855174Purchase book