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In the Line of Fire: How to Handle Tough Questions—When It Counts, Second Edition
book

In the Line of Fire: How to Handle Tough Questions—When It Counts, Second Edition

by Jerry Weissman
September 2013
Intermediate to advanced content levelIntermediate to advanced
224 pages
3h 51m
English
Pearson
Content preview from In the Line of Fire: How to Handle Tough Questions—When It Counts, Second Edition

Chapter 12. The Role Model

During the 43 days of the Gulf War in 1991, General Norman Schwarzkopf, the commander-in-chief of Desert Storm, held only about half a dozen press conferences in the press room in Riyadh, Saudi Arabia. Each of those sessions was very, very brief, but despite such minimal exposure, “Stormin’ Norman,” as he was known, became an instant global celebrity, garnering huge fees for keynote speeches. He attracted this attention because, in each of those sessions, broadcast live throughout the world, the General exhibited complete command and control in answering the journalists’ questions. Schwarzkopf used all the same techniques you’ve learned in this book and serves a positive role model.

A particular case in point is the ...

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ISBN: 9780133157925Purchase book