Chapter Four
Four Steps of Preparation
Case Studies: William Henry Seward • The Kennedy–Nixon Debate Revisited • Alan Schroeder • Don Hewitt, CBS • Robert Bork • Supreme Court Murder Boards • Garry Wills • William Safire • Rachel Brand • Marcus Tullius Cicero
There are very few men in the world who can make a good speech without any previous thought or preparation whatever. They may say smart things, and put them together in a pleasant way, but if the subject is of any importance, they cannot greatly enlighten or instruct an audience without thinking about it and studying it themselves.1
The New York Times
September 20, 1851
The observation in the epigraph was about a speech made by William Henry Seward, the U.S. Secretary of State in Abraham ...
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