Chapter Thirteen

Special Questions / Special Answers

Case Studies: Colin Powell • Ariana Grande • Ronald Hall • Andy Kessler, The Wall Street Journal • Tien Tzuo, Zuora • Jack Dorsey, Twitter • Mark Zuckerberg, Facebook • Mark Koenig and Jeffrey Skilling, Enron • The 1992 Presidential Debate Revisited • Christian Sewing, Deutsche Bank • Steve Jobs, Apple

It is not every question that deserves an answer.1

Publilius Syrus, 4 b.c.e.

While the Seven Universal Issues of the previous chapter encompass most of the questions you are likely to be asked, there are six special types of questions that require special handling.

1. Tangential

In Colin Powell’s words, “There is no such thing as a stupid question, only stupid answers.” There is also no ...

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