Chapter Fifteen

Finishing Touches

Case Studies: William Shakespeare • Aaron Skonnard, Pluralsight • Girish Mathrubootham, Freshworks • Jayne Gonzalez, Freshworks • Rachel Brand • Mike Salameh, PLX Technology • The CFO and the Six Q&A Sessions • Sundar Pichai, Google

Speak the speech, I pray you.1

Hamlet

William Shakespeare

■ Preparation ■

Before we culminate the Suasive Q&A Cycle, let’s return to the four steps of preparation you read about in Chapter Four, summarized here:

  • Research. Learn the background of your audience.

  • Anticipate. Assemble a list of tough questions.

  • Distill. Find the Roman Columns within the questions.

  • Position. Match your positions to the issues or the subjects of the Roman Columns.

Preparation in Action

Aaron Skonnard, ...

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