Chapter 1. Three Strikes
No joy in Mudville…
I don’t know how you feel, but in the past couple of years, a number of things have happened that make me feel as if the world is crumbling. I don’t refer specifically to 9/11, although that is part of it. I am not really thinking of the Enron and Worldcom scandals or the dot-com crash either, although in some ways, they are also part of it. I am thinking of things that have happened both before and after 9/11.
I teach marketing and international business at Georgetown University in Washington, D.C.—according to the new Department of Homeland Security, nowadays one of the most dangerous places in the U.S. My specialty is global marketing. In the name of “full disclosure,” I used to be a confirmed pro-globalizer, ...
Get In Your Face: How American Marketing Excess Fuels Anti-Americanism now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
