Inbound Content

Inbound Content

by Justin Champion
Released April 2018
Publisher(s): Wiley
ISBN: 9781119488958

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Book description

Develop and implement an effective content strategy tailored to your business’s needs

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you.

Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.

  • Discover the power of storytelling and generate effective content ideas
  • Plan a long-term content strategy and a content creation framework
  • Create great content, promote it, measure it, and analyze its performance
  • Extend your content’s value, become a more effective writer, and develop a growth mentality

Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Foreword
  6. Preface
  7. Acknowledgments
  8. About the Author
  9. Introduction: Your Content Marketing Transformation
    1. What Is Content Marketing?
    2. How Do You Create an Effective Content Marketing Framework for Your Business?
  10. Chapter 1: Building a Content Creation Framework
    1. Why Does Your Business Need a Framework for Creating Content?
    2. How Do You Build a Framework for Creating Content?
    3. What Resources Do You Need to Build a Content Creation Framework?
  11. Chapter 2: The Power of Storytelling
    1. Why Does Your Business Need a Story?
    2. How Do You Develop the Structure of Your Story?
    3. What Does a Good Story Look Like?
  12. Chapter 3: Generating Content Ideas
    1. Why Do You Need a Process for Generating Content Ideas?
    2. Where Do Ideas Come From?
    3. How Do You Generate Ideas for Content Creation?
  13. Chapter 4: Planning a Long-Term Content Strategy
    1. Why Long-Term Content Planning Is Important
    2. How Do You Build a Long-Term Content Strategy?
  14. Chapter 5: Becoming an Effective Writer
    1. Why Effective Writing Matters
    2. How to Attract and Engage People with Effective Content
    3. How to Improve Your Writing
  15. Chapter 6: Creating a Blog Post
    1. Why Does Blogging Help Your Business Grow?
    2. How Do You Create a Successful Blog Post?
    3. What Does a Successful Blog Post Look Like?
  16. Chapter 7: Extending the Value of Your Content through Repurposing
    1. Why Repurposing Content Is Important
    2. How Do You Extend the Value of Your Content?
    3. What's an Example of Repurposing Content?
    4. Chapter 7 Homework
  17. Chapter 8: How to Effectively Promote Content
    1. Why Content Promotion Is Important
    2. Organic versus Paid Content Promotion
    3. How to Excel at Content Promotion
    4. What a Successful Content Promotion Campaign Looks Like
  18. Chapter 9: Measuring and Analyzing Content
    1. Why Measuring and Analyzing Content Is Important
    2. How to Collect and Interpret Data
    3. What to Do with Data after You've Collected It
  19. Chapter 10: Developing a Growth Marketing Mentality
    1. What Is Growth Marketing?
    2. How Can You Develop a Growth Marketing Mindset?
    3. What Are Some Growth Marketing Pro Tips?
  20. Chapter 11: Creating Topic Clusters and Pillar Pages
    1. Why Are Topic Clusters Important?
    2. How Do You Create an Effective Topic Cluster and Pillar Page?
    3. What's an Example of a Successful Pillar Page?
  21. Chapter 12: The Results
  22. Glossary
  23. Index
  24. End User License Agreement

Product information

  • Title: Inbound Content
  • Author(s): Justin Champion
  • Release date: April 2018
  • Publisher(s): Wiley
  • ISBN: 9781119488958