Chapter 6Creating a Blog Post
Why Does Blogging Help Your Business Grow?
Blogging is an effective way to regularly publish and promote new content related to your business and industry. What you'll be learning here is business blogging, which helps your content marketing in two ways:
- It helps you attract new visitors.
- It helps you convert those visitors into leads.
How Does It Attract New Visitors?
Think about a person searching for information online. They have questions or problems they're looking to solve. If your blog posts provide those answers, those people will find your posts, click through, and read them, turning these people into website visitors.
Every time you publish a blog post, you're creating a new, unique page online. This means you're increasing your chances of ranking high in search results, having other websites link to you, and being shared on social media. And all of this results in new traffic to your site.
Now, How Can Your Blog Help to Convert Those New Visitors Into Leads?
Once people visit your site, you've opened the door to them. Think about it: If they're interested in your content, they're more likely to be interested in your offers and convert into leads.
Your blog can strategically promote offers from your business—anything from your latest ebook to a free consultation. If your visitor wants to learn more, you can provide them with that next step (see Figure 6.1).
Finally, your blog can help you stand out as an expert in your ...
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