Inbound Content

Chapter 7Extending the Value of Your Content through Repurposing

Why Repurposing Content Is Important

Great content is the foundation of your content marketing plan. It attracts new visitors to your site, strengthens your online reputation, and builds trust, which ultimately leads to converting prospects into leads and eventually customers. However, it can take a lot of time and effort to create effective content on a consistent basis.

Repurposing content helps you extend the value of your content by changing it to serve a different purpose, like transforming the messaging of a blog post into a video. The messaging is the same, but the channel or format in which it's consumed is different.

There are four main benefits and advantages of repurposing content.

1. It gives you another opportunity to rank in search engines results.
2. It allows you to reach a new audience.
3. It supports the consistency of your message.
4. It helps your content marketing team create content on a consistent basis.

First, It Gives You Another Opportunity to Improve Your Rank in Search Engine Results, Which Improves Your Search Engine Optimization Footprint

Content is a theme that can be showcased in different formats on various distribution channels such as YouTube, SlideShare, and your blog. Repurposing your content into new formats that fit these channels will help you secure more search engine rankings.

Second, It Allows You to Reach a New Audience

Not everyone consumes content in the same manner. Reformatting ...