Inbound Content

Chapter 8How to Effectively Promote Content

Why Content Promotion Is Important

Take a moment to reflect on the last great piece of content you came across. Maybe it was a book, an infographic, an email, or even a video.

Now, how did you discover that piece of content? Did a friend send it to you or make a recommendation? Did it pop up in your social media newsfeed or timeline?

No matter how you discovered the last piece of content you consumed, each one is an example of content promotion. What is content promotion? Well, it's the distribution of content through a variety of media channels. Some channels include social media networks, blogs, emails, and live events, just to name a few.

As a content marketer, it's important to understand how to leverage promotion channels to connect with new audience members and prospects.

And, as a content marketer, you probably spend a lot of time creating remarkable content in the hopes of helping others find solutions to be successful. Maybe it's for a company, for a client, or even for your own personal needs. Now, imagine you were never able to share your solutions or knowledge with the people who needed it most.

How devastating would that be? It'd be as if you were a scientist who made a ground-breaking discovery, but the results never made it out of the lab.

When it comes to content, create less and promote more. Think about it—you wouldn't spend your entire time planning an event, like a birthday party, without promoting it. What would ...