Chapter 17: A Link Builder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Link Builders)

Editor's Note: Many of the email productivity tools that John discusses here were brand new (or even in beta) when this post was originally published on Jan. 15, 2012, on The Moz Blog. This post has been revised to reflect subsequent updates to those tools. Even though the game of link building changed dramatically in 2012, these tools are still incredibly useful for increasing outreach email productivity—and email productivity in general. Please note that the outreach email templates at the end of the post have been left in their original form.

Because link building is hard, we all look for ways to make the process less painful and our outreach more successful. I constantly struggled with how to make my job more effective when working in-house, and since coming to Distilled (, I have had to become even more of a productivity ninja in order to keep up with the fast pace of an agency.

The goal of this chapter is to teach you some link building ninja ways that will markedly speed up the outreach email process and increase your response rate.

The tips I give you today apply to people who use Gmail as their email provider. There are probably similar tools available for other programs like Outlook. So take the principles applied here, tailor them to fit your needs, and then share the knowledge!

Gmail Tools and Tips

Let's look at some Gmail tools, ...

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