Chapter 4

Prescribing Strategic Inbound Marketing Solutions

In This Chapter

arrow Documenting your inbound marketing plan

arrow Creating a strategic roadmap to success

arrow Establishing goals and objectives

arrow Reverse-engineering your inbound plan

arrow Sharing your inbound plan

arrow Mapping successful inbound marketing

After diagnosing the current state of your inbound marketing, you must think about which solutions to prescribe to fix your impediments to online marketing success. Prescribing solutions through strategy is the second step for instituting inbound marketing at your company. That’s what this chapter covers. Here you'll see that inbound strategy is, in many ways, created the same way business strategy is.

In this chapter, I cover the basic components of inbound strategy and how to create a strategy that connects your marketing initiatives with business results. You learn the importance of creating strategy ...

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