Part IV
Fueling Visitor Needs with Content Marketing
For more about creating engaging, three-dimensional content, visit www.dummies.com/extras/inboundmarketing.
In this part …
Creating a content strategy.
Learning the different forms of inbound-marketing content.
Understanding the way content connects with customers based on the 4 E’s of Content Marketing.
Creating a content calendar.
Assigning content ownership.
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