Inbound Marketing For Dummies

Chapter 17

Attracting Visitors with Social Media Sharing

In This Chapter

Disseminating your content on social media

Creating social media avenues of attraction

Understanding which social media channels may benefit you

With over two billion activated accounts worldwide, social media is the modern means by which people connect. Whether its Facebook, Twitter, or LinkedIn, social media has revolutionized the way we communicate. Social media platforms make it easy for people to find a date, share restaurant recommendations, and collaborate to plan a vacation. For business-to-consumer companies, social media platforms enable businesses to connect with people on a deeper, more meaningful level. Participating in social media engages your company with people based on lifestyle, creating brand connections on an emotional level. But social media isn’t just for business-to-consumer companies. Business-to-business companies benefit from social media networking, too. This chapter examines social media as a contributing factor in your inbound attraction efforts

Learning the Benefits of Social Media

Now that you’ve produced your content, it’s time to share it with others and attract people to ...