Chapter 21
Building Effective Landing Pages
In This Chapter
Building a landing page to convert
Learning the components of an effective landing page
Deciding when to make a landing page a cornerstone content conversion page
Creating relevancy with landing pages
Testing your landing pages
Landing pages are the crucial point between your website visitors’ expressing interest and performing a desired conversion action. As such, landing pages are an important bridge in the conversion process. Building landing pages as connective bridges and constructing your landing pages with proven conversion components will increase your onsite conversion rates.
In this chapter, you’ll learn what a landing page is, how to build landing pages that convert, and see some examples of good landing page design.
Defining a Landing Page
Landing pages are crucial to your inbound success because they are the main onsite conversion point. Landing pages are where visitors become leads. They are the genesis of ...
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