Chapter 21

Building Effective Landing Pages

In This Chapter

arrow Building a landing page to convert

arrow Learning the components of an effective landing page

arrow Deciding when to make a landing page a cornerstone content conversion page

arrow Creating relevancy with landing pages

arrow Testing your landing pages

Landing pages are the crucial point between your website visitors’ expressing interest and performing a desired conversion action. As such, landing pages are an important bridge in the conversion process. Building landing pages as connective bridges and constructing your landing pages with proven conversion components will increase your onsite conversion rates.

In this chapter, you’ll learn what a landing page is, how to build landing pages that convert, and see some examples of good landing page design.

Defining a Landing Page

Landing pages are crucial to your inbound success because they are the main onsite conversion point. Landing pages are where visitors become leads. They are the genesis of ...

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