Inbound Organization

Chapter 9Find Inbound People

Inbound organizations assign people to support and monitor the culture to make sure it thrives in all locations and throughout all teams. HubSpot set up a culture team to bring the unique attributes of an inbound organization to all international locations as they expanded into seven global offices and almost 2,000 employees.

For HubSpot, scaling culture means focusing on what works. “It is about doing what we say we do, avoiding disruption, documenting our beliefs and culture, and sharing it,” says Hannah Fleishman, HubSpot's inbound recruiting manager. She adds:

The culture team's mission is to make sure the candidate and employee experiences are remarkable. The culture team focuses on growth opportunities for employees internally, and we don't think about growth as only professional. We want our people to grow as complete individuals too. We want our people to be their best self at work so that they do their best work, and if they leave, they are better for having been here.¹

As companies grow, culture changes. Hiring people who naturally embody your core values makes it easy to continue to scale. It is a challenge to retrain experienced workers if they don't naturally embrace the company's values. You don't want to find people who fit the culture; you want to find people who add to it.

Over 70% of Millennials say the company they choose to work for should focus on societal problems, 70% expect to be creative at work, and over two-thirds feel ...