Chapter 27Inbound Ecosystems
An inbound ecosystem is a local, regional, or possibly global community that organizations join or create, with shared interests and a shared philosophy. The ecosystem evolves to solve common problems or address common issues with all participants adding their area of expertise. One or more companies establish leadership of the ecosystem and help the members align with a shared vision. Resources and investments follow the shared vision.
Inbound ecosystems are made up of a variety of different constituents with different roles that believe in win-win relationships between all parties.
Inbound ecosystems include:
Employees and contractors- Investors and stockholders
- Prospects (including lurkers, content consumers, and potential buyers)
- Customers
- Suppliers of complementary products or third-party applications
- Partners, including distribution channels and ...
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