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Inbound Selling
book

Inbound Selling

by Brian Signorelli
April 2018
Intermediate to advanced content levelIntermediate to advanced
288 pages
5h 46m
English
Wiley
Content preview from Inbound Selling

Chapter 10Sales Is a Team SportThe Executives' Guide to Transforming into an Inbound Sales Organization

The pages in this chapter contain a series of four interviews I ran across late 2015 and early 2016 with a variety of cross-functional leaders from HubSpot. Despite the fact the premise of this book is that too little is shared from a front-line rep perspective, that does not mean I don't value the perspective of highly experienced business leaders. In addition, for any inbound sales, inside sales, or outside sales organization to be successful, it requires near-perfect synchronization across a variety of functional areas. For those reasons, I decided it was important to gain those deep, cross-functional executive perspectives and share them here with you. The interview series, which was edited for accuracy and length, is laid out as follows:

  • Part 1—Inbound Selling and the Future of the Sales Function: An Interview with Hunter Madeley, Chief Sales Officer, HubSpot, Inc.
  • Part 2—How to Create Sales and Marketing Alignment to Drive Growth: An Interview with Kipp Bodnar, Chief Marketing Officer, HubSpot, Inc.
  • Part 3—The Role of Sales Enablement to Fuel Revenue Growth: An Interview ...
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Publisher Resources

ISBN: 9781119473411Purchase book