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Inclusion Breakthrough by Judith Katz, Frederick Miller

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Chapter 7Enhanced Value to the Marketplace

As organizations start to reach out to a wider spectrum of customers, many continue to do so from a perspective that makes representation the goal and diversity something to be managed, tolerated, or used as a tool to highlight certain opportunities. Some organizations may consider the diverse segments of the marketplace as niches rather than as core to business success, and see diversity through the lens of the box, as ancillary and not central to the organizations’ definition of the marketplace.

One common misconception of the expanding opportunities offered by a diverse marketplace is that these opportunities exist primarily in other countries. Too often, a focus on global diversity overlooks ...

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