4Design Lens and Vision Concepting Advancing Speculation in Design

DOI: 10.1201/9780367854720-5

4.1 Design Imagination: From Imagination to Ideate

Imagination is an important aspect of human thinking and is just as important to design. When we allow ourselves to imagine, we gain a visual abstract that can take us into a new direction where we can investigate new possibilities. A venture into the unknown is initiated by and begins with the imagination. An integral part of human thinking is the ability to develop a visual mental model that can be explored and expanded. The exploration of these models can be flushed out through team discussion and brainstorming sessions. As depicted in Figure 4.1, the imagination sparks thoughts that help target ...

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