© Regine M. Gilbert 2019
R. M. GilbertInclusive Design for a Digital Worldhttps://doi.org/10.1007/978-1-4842-5016-7_6

6. Inclusive Design Research

Regine M. Gilbert1 
(1)
New York, NY, USA
 

Inclusive design is good business.

—IBM founder Thomas John Watson Jr.​

The case for doing research and incorporating accessibility into your plans early will benefit your organization. Not only can your organization benefit from incorporating people with disabilities when testing a product, you can also benefit by making them a part of the process from the very start. Involving people with disabilities in product development and advertisement can help businesses access a market worth billions of dollars.1

Ultimately, the decision on how to move forward with the ...

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