Chapter 3
Creating the case for change
The key to successful leadership today is influence, not authority.
KEN BLANCHARD, AUTHOR AND MANAGEMENT EXPERT
Driving change at the best of times is not easy. Driving change without a clear articulation of why the change is necessary, what the driver or ‘burning platform’ for change is and what the risks of maintaining the status quo are is virtually impossible.
In this chapter we consider how to create the case for change and focus on a number of elements that ensure you will be able to create a robust and holistic case.
How many times have you heard someone question ‘Why do we need to change? We have been pretty successful with what we have always done?’ This is because the case for change has not ...
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