Chapter 19
Leveraging D&I in the market
The customer’s perception is your reality.
KATE ZABRISKIE, BUSINESS CONSULTANT
When organisations start to leverage D&I in the market it is a prime indicator that they are truly seeing D&I as a business imperative rather than purely an important element of the talent management strategy. In this chapter we look at the role supplier diversity plays in the broader strategy, how to market to a diverse consumer base and how to think about creating appropriate products and services.
There are multiple reasons for you to turn your attention to what you are doing externally on D&I; it’s just a question of timing which is important. You shouldn’t really be out in the market talking about the value and impact ...
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