Independent Film Producing

Chapter 6

Sales Presentation and Finding Investors

The truth is that I had not planned to do a sales presentation. It came about by necessity, and I’m thrilled it happened that way. It actually helped create an urgency that was needed at that time. Prior to producing Candy Stripers, my whole focus was on international coproductions – and raising funds for coproductions was a whole different ball game. Much of it was done through government soft money, sale and leaseback deals, labor/tax credits, and territory presales. Even raising equity funds in other countries at that time was fairly effortless because of the tax benefits provided to the investors.

So here we were, raising funds for our first low-budget film in the United States, and we had ...