Chapter 14
You’ve Delivered … Now What?
Just a few years ago, when you had delivered your film and all necessary delivery items to your sales agent, you were pretty much done. It was the sales agent’s job to do the trailer, poster, and additional marketing. They did the festival submissions, and if your film was accepted, you would attend the festivals, but the paperwork was left to the sales agent. Well, things have changed.
You may very well decide to self-distribute your film, in which case you are 100 percent responsible for sales and marketing. These days, even if you have a sales agent, the producer is far more proactive than ever before. And that’s a good thing. No one knows your film better than you do, so it makes complete sense that ...
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