O'Reilly logo

InDesign CS2 for Macintosh and Windows: Visual QuickStart Guide by Sandee Cohen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 3. Basic Text

When I started in advertising around twenty-five years ago, setting type was an involved process. First, the copywriter typed out the text on pieces of paper. The art director or typographer then marked up the page of copy with a red pencil to indicate the typeface, point size, leading, and so on. Then, the copy was sent to a typesetting house where a typesetter retyped the text into a special typesetting machine. The text was printed onto special photographic paper and sent back the next morning. The copywriter then had to proof the text to make sure that there were no errors.

That’s why I am amazed every time I use a program such as InDesign to set text. I don’t type the copy onto a piece of paper; I type right onto my actual ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required