The one thing that truly separates the amateurs from the experts in page layout is the control they take over their text. Amateurs are pleased if they can apply simple formatting such as fonts, sizes, alignment, tracking, and so on.
Experts, though, want more from a page-layout program. They want sophisticated control over kerning. This includes the ability to move one character in so that it tucks under the stroke of another.
They want to control how lines are justified within a text frame. This means that if one line looks too crowded and the next has big gaps between the words, the experts tell the program to reapportion the spaces.
The experts also want to work with the newest typefaces that give more choices for ...