Chapter 16. Specifying Character Attributes
IN THIS CHAPTER
Working with characters versus paragraphs
Changing font families, font styles, and font sizes
Applying other character formats
Controlling horizontal and vertical spacing
Type is the visual representation of the spoken word. A typographer is a person who designs with type. As a user of InDesign, chances are you'll be making lots of decisions about the appearance of the text in the publications you produce. You are, whether you consider yourself one or not, a typographer. And not only are InDesign users typographers, they're typographers who have an extensive arsenal of text-formatting tools that let them tweak and polish their type in a nearly infinite variety of ways.
Of all the decisions an InDesign user makes when designing a publication, decisions about type are arguably the most important. Why? Because a publication can't be effective if the text is hard to read. The difference between good typography and bad typography is the same as the difference between clear speaking and mumbling. The intent of a clear speaker and a mumbler may be the same, but the effect on the listener is quite different. In publishing, the printed words are the containers in which the writer's message is transported to the reader. As the caretaker of those words, you hold great power. Whether the message is successfully transported depends largely on your typographic decisions.
As you learn to use InDesign's powerful type-formatting features, you ...