15. Styles

A while back I taught InDesign to a group of designers that included a young woman who was responsible for a yearly 100-page catalog of her company’s products. When I got to the part of the class where I showed what text styles could do, she began to cry.

I’d never had a student break down and cry in a class, so I was very concerned. I didn’t know what to do. “What’s wrong?” I asked.

It took her a while to speak, but she eventually explained that it was “those styles.” Turns out she had never been taught what styles did and she had been formatting the thousands of entries in the catalog by hand.

She now realized just how much time she could have saved by using text styles. Of course, this was before InDesign added object styles. ...

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