Chapter 6. Sweating the Small Stuff: Special Characters, White Space, and Glyphs
TYPOGRAPHY IS ALL ABOUT THE DETAILS, and good typographers tend to be mildly obsessive by temperament. Everybody fancies themselves a designer these days, so attention to detail goes a long way in setting your work apart from the sea of mediocrity. InDesign provides a wealth of options for finessing your type, making it simple and straightforward to elevate the quality of your typography.
No self-respecting typographer would be caught dead using straight or dumb quotation marks instead of paired typographers’ (“curly”) quotes. By default this preference is on. Typographer’s quotes are also an option in your Text Import Options when you Place text ...