CRITIQUING MY DESIGN FOR A PRODUCT CATALOG, my client referred to the justified type as “very masculine.” I wasn’t sure how to take it and I wasn’t confident enough or quick-thinking enough to ask for clarification. Masculine type? Was that good or bad? Or was it just a neutral observation?
I’m not sure that I buy into the notion that text alignments can be assigned a gender, but the alignment of your text definitely gives your work a certain vibe and should serve the message of your type.