Chapter 17. Text Wraps: The Good, the Bad, and the Ugly

TEXT WRAPS ARE A FANTASTIC WAY to add emphasis to a picture and create a lively page design. An uninteresting picture can become an intriguing shape; a boxy layout can become unique and exciting. However, like most tricks, text wraps should be used sparingly. It’s shockingly easy to make a bad text wrap. Once you start looking out for them you realize they are everywhere. What frequently seems to get overlooked is that when you place a graphic inside a block (or blocks) of type, you narrow the column measure. All your careful planning of type size to column width ratio goes out the window. So while it doesn’t require rocket science to make a good text wrap, it does take some consideration—and ...

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