Chapter 16

Type and Image

Type doesn’t live in a vacuum. In InDesign, we need to combine text with images in our layouts. This chapter looks at some common ways to marry words and pictures, beginning with text wraps and going on to explore simple text effects that blur the distinction between type and image such that the text itself becomes the image.

Text Wraps

Text wraps offer a design opportunity to add visual interest to a page. With text wraps, a boring picture can become an intriguing shape, or a boxy layout can be made to feel more organic. Like most tricks, text wraps should be used sparingly and with care. Done well, a text wrap improves both text and image; done poorly, it makes your layout look gimmicky and amateurish. Once you start ...

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