Introduction
Today we are all typographers. Everyone knows what a font is, and most people have an opinion about the fonts they like and those they don’t. Typography is no longer an arcane trade plied by curmudgeonly men with inky fingers, but rather a life skill. We make typographic decisions every day: the material we choose to read in print and onscreen, the fonts we select for our correspondence, and the advertising we respond to, consciously or subconsciously. The fonts themselves are readily available — from long-established foundries with extensive catalogs and from boutique font houses with niche offerings, from subscription services like Typekit, and the countless number freely available from Google Fonts and many other online sources. ...
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