Chapter 13. Working with Text Wraps

TEXT WRAPS OFFER a great design opportunity by giving you an effective way of adding visual interest to a page. With text wraps, a boring picture can become an intriguing shape or a boxy layout can be made unique and exciting. However, like most tricks, text wraps should be used sparingly and with care. Done well, a text wrap improves both the text and the image; done poorly, your layout will look gimmicky and amateurish. Once you start looking out for bad text wraps, you realize they’re everywhere. It’s shockingly easy to make a bad text wrap. What frequently gets overlooked is that when you place a graphic inside a block (or blocks) of type, the column measure is narrowed. All the careful planning of type ...

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