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India Land of a Billion Entrepreneurs by Upendra Kachru

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11

The Goal

“After the age of efficiency in the 1950s and 1960s, quality in the 1970s and 1980s, and flexibility in the 1980s and 1990s, we now live in the age of innovation.”

—Felix Janszen

What is there in a name? A piece of writing that caught my attention some time back gives a vivid description of why a name matters and is often very important. From memory, I have tried to reconstruct that description here:

Two priests from the local church were standing by the side of the road, driving into the ground a sign that read: ‘The End Is Near! Turn Around Now—Before It’s Too Late!’

As a car sped past them, the driver on reading the sign yelled, ‘Leave us alone, you religious nuts!’

From the curve, the priests heard the sound of screeching ...

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