CHAPTER 10 Your press Kit
In today’s day and age, doing your own publicity can feasibly all be done on your computer and online. You don’t need to waste time, money, and paper on photos, press releases, etc.—they used to get tossed in the round file (i.e., the trash) in the old days, and it’s no different today. Although a MySpace page or Facebook artist profile is OK for social networking (more on this to come) or fans, it’s a bit more professional to have a separate web space to speak directly to press and bookers. That’s where an OPK (Online Press Kit) comes in. Sonicbids.com is a great service for this purpose, but of course ...
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