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Indispensable! Becoming the Obvious Choice in Business and in Life by Robert Nix, David Cottrell

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CHAPTER 5Everything Counts

YOU CAN NEVER NOT LEAD. Everything you do, and everything you don’t do, has an effect. You lead by acts of commission, and you lead by acts of omission. You are always leading and influencing.—KENNETH AND LINDA SCHATZ

Ahhh, the galaxy of stars … rock, pop, country, movie, TV, sports, and others in the great celestial realm. They tan. They pierce things. They tattoo up. They have “people.” These appearance people style their hair, caulk on their makeup, stretch normal skin silly tight, install gleaming white teeth, and dress them in clothes not found on racks where you shop. The “stars” also have special coaches. These coaches teach them what to say and how to project an appropriate iconic image. Images that may be good ...

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