5. Digital transformation and corporate communication
SUMMARY: 1. Communication in the value chain. – 2. The new forms of communication: methods and timing. – 3. Communication applied to innovation: the drone “case”.
1. Communication in the value chain
In a scenario wherein a company is characterized by continuous transformations that are dictated by the development of digital technological innovation, corporate communication, or business communication, presents aspects of evident interest in its many manifestations.
Given that communication is a component of innovation, the strategic function of communication within an organization takes on new significance. The communication of innovation cannot be separated from innovation itself, which ...
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