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Inescapable Data: Harnessing the Power of Convergence by John Webster, Chris Stakutis

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Chapter Ten. Connecting to Retail

 

Merchandisers are in the dark ages when it comes to having any sort of basic data about the people making purchases in their stores. This type of data is essential for growth in the hotly competitive retail world.

 
 --Robert Watson, owner, Watson-Janssens Marketing Agency

Introduction

When the needs of retail businesses and consumers are aligned, both can win. Retailers want our loyalty. They want us to buy from their stores more efficiently and in ways that are less costly to them. Deeper knowledge of what we buy and how we buy it will provide them with much needed insight.

Using Inescapable Data technologies, shrinkage can be more tightly controlled resulting in lower costs for consumers and higher value for stockholders. ...

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