Idea Generation (Secrets to Releasing Inner Creativity)

The first step for organizations to have ideas that may turn into dramatic profits is that staff members need to generate ideas. If we look at a visual form of the process, we see the process needs ideas to go into the Infectious Innovation Process funnel (see Figure 2.1). Ideas go into the top of the funnel, and increased revenues come out of the ideas that successfully make it through the entire funnel.

In order to be able to generate ideas, staff need time and space to free their mind to consider different possibilities. But how do they find time and space to generate ideas when today’s organizations are asking their staff to produce more results with less people? How can employees ...

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