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Infectious Innovation by James Allan

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CHAPTER 3

Idea Collection (Don’t Let the Good Ones Go)

Staff members should be coming up with ideas on an ongoing basis. There is not a creative season, where ideas flourish for only a part of the year. Rather, the ideas should be flowing like water.

And the ideas are continually flowing. Human beings are creative individuals by nature. As children, we are always asking “why?” and continuously trying new things. When my son was four years old, the sun was still out, but the moon was also visible in the sky. He turned to me and asked why the moon was out during the day. I didn’t really know the answer. I tried my best to explain the scientific reason for reflection of the sunrays, but by the time I had considered and delivered an answer, his mind ...

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