CHAPTER 4

Filtering Ideas (Most Bang for the Buck)

In a large organization, there can be a large number of ideas resulting from different collection mechanisms (be it contests, brainstorming, or twenty-first-century suggestion boxes). At large organizations, an innovation contest with a month-long entry window can result in hundreds, if not thousands, of ideas for increasing profits. Similarly, enterprisewide brainstorming sessions result in a large amount of ideas collected.

Some of the ideas may be good ideas. In fact, some can be billion dollar ideas. But the timing needs to be right, as well as the client environment. Early in my career, I was at a new product brainstorming session and there were plenty of good ideas brought forward.

I was ...

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