CHAPTER 5

Escalating Ideas (Making the Most of It)

After going through the triage stage, ideas then enter the escalation stage. Many ideas will enter here, but only a few will continue to the pilot stage. In order to survive the escalation stage, there are several steps. Senior management has to endorse the idea. Then a business case has to be made. This is followed by team selection to dig further into the details of how the proposed ideas will be handled by the organization. The stage ends by identifying business, technical, and financial issues.

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The idea escalation stage is important because it dramatically reduces the number of innovations ...

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