4Alternate RealityCREATING AN ALTERNATE VIEW OF THE REAL WORLD
In early August 2004, the alternate reality game I Love Bees gave its online players, over 600,000 in number, their first real-world mission. On a web page that had previously presented recipes for the fictional heroine’s Saffron Honey Ice Cream and Bee-licious Chocolate Chip Cookies, a new set of tantalizing ingredients appeared: 210 unique pairs of Global Positioning System (GPS) coordinates; 210 corresponding time codes spaced four minutes apart and stretching across a twelve-hour period in the Pacific Daylight Savings Time zone; and a central timer counting down to a single future ...
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