11Offering DepictionVARYING THE VARIABLES
Leonardo da Vinci, Picasso, Frank Lloyd Wright, and, to bring up a current-day business example, IDEO, all discovered new possibilities more as artists and designers than as explorers. Whereas explorers of terrae incognitae past used maps to guide their ventures, artists and designers guide their creative process via various forms of expression, including frameworks, methods, rules, and principles. These push them along the path to generating new creative solutions, whether purely artistic, primarily pragmatic, or somewhere in between. Artists often employ the golden ratio. Engineers turn their knowledge of loads, materials, and physics into design theory, guidelines, and rules. Architects follow principles ...
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