notes
All website references were valid as of January 3, 2011, unless otherwise indicated.
Foreword
1. Sean Leahy, “Stadium vs. Home: Can the NFL make being there match what’s on TV?” USA Today, September 1, 2010.
2. Stan Davis, in the Foreword to B. Joseph Pine II, Mass Customization: The New Frontier in Business Competition (Boston: Harvard Business School Press, 1993), x–xi.
3. B. Joseph Pine II and James H. Gilmore, The Experience Economy, Updated Edition (Boston: Harvard Business Review Press, 2011), 76.
4. Ken Auletta’s book, Googled: The End of the World as We Know It (New York: Penguin Press, 2009), masterfully chronicles the triumph of the mathematical algorithm over “old media.” Its subtitle points to the belief system in place at not ...
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