Ouvrages suggérés
Axelrod, A. Getting your way every day : Mastering the lost art of pure persuasion. New York, N.Y. : AMACOM. (2007)
Carnegie, D. How to win friends and influence people (édition révisée). New York, N.Y. : Pocket Books. (1982)
Cialdini, R. B. Influence: The psychology of persuasion (édition révisée). New York, N.Y. : Collins Business. (2007)
Cohen, A. et Bradford, D. Influence without authority. New York, N.Y. : John Wiley & Sons. (1991)
Gardner, H. Changing minds : The art and science of changing our own and other people’s minds. Boston, Mass. : Harvard Business School Press. (2004).
Goldstein, N. J., Martin, S. J. et Cialdini, R. B. Yes! 50 scientifically proven ways to be persuasive. New York, N.Y. : Free Press. (2010)
Grayson, ...
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